Demonstrating the advertorial
We should be selling sponsored posts like this, where it shows up in news but it has a sponsored content label.
We should be selling sponsored posts like this, where it shows up in news but it has a sponsored content label.
These can generate a lot more revenue than banner display advertising, especially because we can embed links to businesses, or even better — to individual products and services — that the post is focussed on.
That is sticking a website into a story.
It's OK, it works. It's what all the big guns do....Talk about a company and link to their website.
But really, we can focus on their product, their service, and highlight it, then link to it.
So, we should go a little further and do this:
Author
Storyteller, photographer and digital lead. I’m driven by people’s stories and endlessly curious about what shapes a community — its characters, its challenges and its quiet moments.
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